Incentive programs

The rationale for the incentive programs is to motivate and retain competent employees, align the participants’ goals with those of the Company, as well as to increase the motivation to meet and exceed the Company’s financial targets. In addition, AcadeMedia’s principal owner, Mellby Gård AB, has issued warrants (synthetic warrants) to the CEO of AcadeMedia.

Current incentive programs:

The share-matching plan is aimed at key employees in the AcadeMedia Group, approximately 70 individuals. The participants in the plan must have invested in the AcadeMedia Group through the acquisition of new shares in AcadeMedia. Thereafter, participants will be given the opportunity to receive ordinary shares in the program free of charge (however subject to taxation for benefits), known as matching shares.

More information about the share matching plan can be found in the notice of the Annual General Meeting of AcadeMedia AB (publ) 2021, item 17.

The warrant program is directed to senior executives and other key employees within the AcadeMedia Group, approximately 40 individuals, who has entered into a pre-emption agreement with the Company. They are offered to purchase warrants at market value calculated in accordance with the Black-Scholes valuation model. The holding of warrants and shares by senior executives in the Group Management is reported on the website in connection with the presentation of each executive.

More information about the warrant program can be found in the notice of the Annual General Meeting of AcadeMedia AB (publ) 2021, item 18.